Lil Yachty and Teyana Taylor show the world what it means to be a classic with Reebok’s Workout Plus sneaker.
February 15, 2018
Reebok Classic launches the next iteration of its Always Classic Spring/Summer 2018 campaign by inviting Atlanta rapper Lil Yachty and the multi-talented Teyana Taylor to showcase what it means to be a classic with the Workout Plus sneaker.
A brand that fiercely believes in those who challenge expectations and push their creative boundaries, Reebok’s new Always Classic campaign brings together the most disruptive and authentic style pioneers of this generation and unites them with Reebok Classic’s iconic Franchise Four collective; the Freestyle Hi, Classic Leather, Club C and Workout Plus. Celebrating the Workout Plus, one of Reebok’s most iconic archive sneakers, is self-proclaimed ‘King of the Youth’ Lil Yachty, and famed sneakerhead, R&B queen, dancer and actress Teyana Taylor.
Born in the 80s, the Workout Plus first took the fitness world by storm before proceeding to transcend cultural and style boundaries to become an essential streetwear staple. Defying expectations and boundaries from the gym to the street, the Workout’s pioneering heritage is brought to life through Teyana and Lil Yachty, two global icons who continually defy limitations in their style and attitude.
“What it Means to Be Classic” by Teyana Taylor and Lil Yachty
A rapper whose lyrics and uninhibited earnestness transcends the borders that the genre demands, Lil Yachty’s rapid rise to worldwide recognition and acclaim has established him as an Unsinkable Classic; neither he nor the Workout can be held down by other’s definitions. Known for her fitness prowess, unapologetic style and freedom of language in music, fashion and dance, Fierce Classic Teyana Taylor champions the Workout’s defiant style features and gym-to-street versatility.
The Workout Plus is the ultimate versatile sneaker than can be paired with any look. Featuring the distinctive and patented H-Strap and signature design details on the toe cap and heel, the sneaker is a perfect fit for Lil Yachty and Teyana Taylor as style leaders of a new generation who express themselves through confidence and style.
Shot by acclaimed photographer Atiba Jefferson, the Always Classic champions the people whose fearless self-expression and nonconformist attitudes turn heads and set trends around the world. Alongside Lil Yachty, the campaign features some of Reebok’s most daring brand partners, including hip-hop duo Rae Sremmurd, pop superstar Ariana Grande and international supermodel Gigi Hadid.